7 Reasons Why You Should Hire An Ad Specialist

Why would somebody work with a digital agency or an ad specialist?

What this boils down to is, what are your business objectives? Are you really looking to invest in your marketing and drive growth into your business?

If you are looking to do that with digital platforms, you essentially have two options;
  • You need to hire somebody who can do it internally (add someone to your team)
  • Look externally and partner with an agency that has the skills required to get the job done.
Framemark interviewed Anthony (the owner of Attention Media) to create the following article. Below are 7 Reasons Why You Should Hire An Ad Specialist.

1. You’re a business owner, not an ad specialist

One of the things Anthony’s mentor always told him is ‘you need to ask the question ‘who?’, not ‘how?’.

That comes back to you (being only one person) who only has a certain amount of hours in the day. You only have so many areas that you are a specialist in and there are only so many things you enjoy.

It’s a case of not trying to take on everything yourself. Ask yourself who, not how. Find somebody who is a specialist and can get the job done for you.

2. You are looking to strategically drive growth in your business

If you are the type of business looking to scale, or hit certain key performance indicators. Generally speaking in order to do that there needs to be a great sound plan and a really good strategy to get you to that point (in the quickest time possible/the best time possible).

If you want to drive growth within your business and if you need to do that in the short term (and not try to work your way through it over a period of years), find a specialist.

3. You need to include platforms that you are not familiar with to run your advertising campaigns on

These days, we are past the years where you can only run one advertising campaign on one platform and it will significantly impact your business.

More often than not, you need a multichannel approach. For most people, they are not going to have the expertise to be running ads using Facebook, Tiktok, Youtube, and all the rest.

If you need a multichannel approach. Find an expert that can help you do that.

4. You need to invest a certain amount of ad spend/marketing spend and also be able to manage those costs

One of the misconceptions that usually comes with digital marketing is that you can spend a very small amount of money and make a very big amount of money.

That does happen, but generally you don’t see all of the money, time and effort that is spent on the back-end (previous to the campaign going live), to build and create that successful campaign.

There’s often a lot of money and investment to be made, and to reduce wastage and save money, working with an expert is your best chance to get a great result.

5. Campaigns don’t just win from the start

You need to;
  • Test
  • Measure
  • Optimize
It is very rare that you will have a hugely successful marketing campaign that you launched straight off the bat.

There’s often things that will need to be tweaked, managed, and improved along the way.

If you are working with an agency, they should have the expertise to know what things need to change at what time to get the best result.

6. You will need to establish conversion tracking and recording

The reason why you should establish conversion tracking is to get accurate data coming through.

There can be at times technical skills to set up conversion tracking, coding, etc and so forth.

If you are not a specialist in those areas, that is another reason as well to hire a specialist.

7. Scaling campaigns is a skill

It can quickly go wrong.

Scaling advertising campaigns is a bit of a science of itself. It’s a different science depending on what platform you are on as well.

This comes back to working with someone who knows what they are doing versus a business owner trying to work it out themselves.

Hiring a specialist will save you time and money in the long run too.

What to do before hiring an ad specialist?

In business it is always very important to have a good grip on your numbers.

When you are looking and making the decision to speak with advertising agencies or partner with an agency, you really need to know your numbers.

The numbers within your business that you need to know are;
  • Business revenue
  • Costs of products and services
  • Cost to acquire a customer
  • Cost per lead
  • Lifetime value of your customers
It is important to know all of those key metrics inside of your business before you set out to hire an ad specialist.

Any good agency is going to need those numbers to decide;
  • Whether they are are going to be a good fit
  • Whether they are going to be able to help
Before you speak to an agency, crack down on those numbers and get clear on them.

Have a clear goal in mind

What do you want to achieve when partnering with an agency?

Goals you want to achieve can range from;
  • Revenue based goals
  • Building brand awareness
  • Building more community
  • Building up a social media platform
Whatever the goal may be, have a real clear understanding so you can take that to the agency, so that you can start the conversation and get a real understanding of where everybody's expectations are. It is important to have everyone on the same page.

One of the things that usually falls apart when partnering with an agency is lack of communication and unclear expectations.

If you can get communication and expectations sorted up front, it will be a better process for everyone involved.

How can Attention Media save me time

There are two ways you have to pay for things;
  • Pay for it financially
  • Pay for it with time
Attention Media works on saving you time.

If you are a business owner, you cannot do everything yourself (we often try at the start), but it will get to the point where you can’t do everything yourself because you don’t have the time.

We recommend hiring a specialist that can save you time.

What can my company do with that time saved?

Your company needs to do what it does well.

Hiring Attention Media will get you more time to do that.

Time you save, you can spend on;
  • Delivering a product
  • Delivering a service
  • Making a product
  • Selling a product
  • Getting sales through the door
If you are looking to outsource your marketing to specialists, that’s great. They are going to be able to turn up the dial and increase business coming in.

You need to focus that extra time on growing the business.

How can Attention Media save me money?

It first comes down to;

Do we build an in-house marketing team?’, or ‘do we need to build an agency?’

An in-house marketing team is going to be much more expensive because you are employing people.

It will also take a lot longer to build that team by recruitment on hiring, training, getting them up to speed, compared to hiring an agency.

Hiring an agency can save you money by reducing expenses that you would spend recruiting.

Another way it would save money, when you are investing in your company, using that ad spend (for example: paid advertising like Google or Facebook) would be knowing the;
  • Platforms best practices
  • Where to put that money
  • Best return on investment
If you are working with a specialist that knows the platform and can get results, that’s going to save you money in the long run because you don’t have that trial period of trying to make it work on your own, burning through a heap of ad spend and not getting the desired results you wanted.

What is one thing I don’t have to worry about anymore after contacting Attention Media?

The one thing you don’t have to worry about anymore is your marketing.

It’s not that you are going to sit back and not have to look at any form of marketing ever again.

You will be able to sleep at night knowing you are going to have leads and sales in the morning. You don’t have to stress about making payroll.

That’s the benefit of working with an agency. They give you time back, they save you money, and they should help you grow your business.

Good communication, working towards key performance indicators, achieving business goals together, and making it much easier for the business owner in the long run.

What does Attention Media specialize in?

Being a digital growth agency, they specialize in these three core areas;
  • Content creation (photography, videography, graphic design, etc)
  • Social media management
  • Paid advertising

What is Attention Media about?

Attention Media is a digital growth agency (a location agnostic agency).

Location agnostic means they have remote team members across Australia.

The head office is located in Shepparton.

They are always looking to work with the best possible talent (the talent does not have to be local). They hire remotely and build out their team that way.

How did Attention Media start?

Attention Media was born from a podcast in 2015.

Anthony (the founder), was working in a family business at the time.

Anthony loved podcasts so much that he started his own. He was interviewing young and local entrepreneurs, and some of the topics covered social media.

A few months in, Anthony had other business owners listening in and reaching out from the Goulburn valley area.

“Hey, I listened to your podcasts. Could you please help us with our social media?”.

They had their first client at the start of 2017.

First client was an accounting firm based in Shepparton. Attention Media grew and grew from there.

How did the Attention Media team form?

They hired their first contractor to help with social media management, then soon after hired a content creator (by the name of Abram) to help with photography and videography.

Attention Media continued to expand themselves into paid advertising and the whole team transitioned into full time roles.

They are now a team of seven full timers and are passionate to drive growth in businesses.

Looking for a digital marketing agency?

Attention Media will be able to help.

Have any questions, get in touch with them by their website.

They are more than happy to have a chat.

Our Clients

Vid.Co Media Group.
Woman Moto Logo.
Cat Timms Photography Logo.
Attention Media
Sardie Designs Logo.

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